With the emergence of user friendly investment apps like Acorns, Robinhood, and Stash – a 401k investment app was bound to pop up. Enter: Blooom.
The CEO and Founder of Blooom, Chris Costello, spent years following the traditional finance industry business model catered to the wealthy. Think clients with $1M investment portfolios.
But stacking the cash wasn’t always the lifestyle Chris led. He came from humble beginnings, with the financial habits of his parents barring his family from services that would have helped enhanced their financial lives.
It is because of his parents’ plight that he decided to shake up the industry and create Blooom.
Why should only wealthy people have access to professionals?
Why must “normal” people resort to ‘DIY’ finances and make costly mistakes?
After all – don’t they need the most guidance?
Blooom exists because “Very few people age 50 and younger will receive any kind of a pension in retirement so this makes getting your own retirement savings right all that more critical. Like it or not, the 401k, or workplace retirement account, has become the most important piece of American's retirement savings. Most people will not inherit millions, win the lottery, or sell a business for millions. The vast majority will need to intelligently save their way to a comfortable retirement.”
And intelligently saving money should not be reserved for the ultra wealthy.
With around 80 million Americans in the category of needing financial help, not qualifying for it in the traditional model, and not interested or confident enough to get it done themselves, Blooom has stepped in to save the day.
Blooom At A Glance
Blooom’s mission is to ‘help the un-helped’. To lend a hand to those who don’t own private islands, or have off-shore bank accounts in the Philippines. Blooom is a service directed at those who NEED guidance when it comes to retirement investing. Everyone will get older, everyone needs money to live out their ‘golden years’ in comfort, and everyone should know how a 401k can work for them during their working years, regardless of if they own a yacht or not.
Chris decided to put all of his years in the financial industry in one basket: the basket of helping people just like his parents. People just like you.
Blooom “Saw an opportunity to make an early and quicker impact with people who never wanted to be their own money manager by building a solution to fix the 10s of millions of mis-invested 401ks.
What Is Blooom?
When you think of 401k’s, Roth IRA’s, HSAs, Stocks, Bonds… your eyes might just gloss over. This stuff can be complicated, and the information out there isn’t exactly presented in an easy-to-digest way.
That’s why Blooom prides itself on not being complicated when it comes to managing your 401k employer account.
Blooom was founded in March 2013 in Kansas. Since then they have blossomed into a powerhouse company providing ALL Americans with affordable, simple, and accessible 401k management options.
Their company began in a basement, graduated to a garage, and eventually got to where it is today: Managing $3B of 401k accounts in every state, with 30 employees.
The founders of Blooom managed money and investments for the uber wealthy for YEARS and decided that their efforts would be best spent helping people that were turned away by Wall Street.
According to their website: “Our method was developed by a Certified Financial Planner™ to maximize your retirement options. Based on decades of market data, we have created an algorithm to optimize almost any 401a, 401k, 403b, or 457 account.”
Blooom is independent, which means they put customers first.
Blooom is not associated with any big banks or financial institutions, so the customer is #1. There’s no sleazy car-salesman pitch to get you to put more into your account and there’s no moving your account. They really are about what’s best FOR YOU.
Blooom doesn’t assume you know every single acronym or term in the investment world. They don’t present you with confusing information, and they believe you just simply deserve to know what’s in your 401k. That’s it.
Blooom is different because it doesn’t play into the financial industry. They’re rebels… and we like it. Blooom began so that people who have been neglected by the industry could get help. They created technology to help people actually take control of their retirement. They are changing the culture of investing by “putting people first.”
How Does Blooom Work?
To begin the FREE 401k account analysis, you answer a few simple questions about your current account, Blooom takes your answers and uses them to find the right allocation for appropriate investment strategies for your individual account(s).
When you securely link your 401k account to Blooom, their algorithm researches the best diversification for you. According to their website, this makes confusing and messy funds available to you, simple to understand.
Next, they give you an in-depth overview for free. This account analysis covers where your investment currently is versus where it should be.
This analysis is thorough, personalized, and free. Boom.
After the free assessment, Blooom offers simple 401k management and monitoring for a low flat fee of $108 per year ($120 if billed quarterly), with $81 per each additional account added ($90 if billed annually).
No hidden fees. No penalties. And no account movement. Just simple investment management that you can easily access and understand.
Blooom Is Best For You If:
If personal finance or monitoring your 401k account just… ‘isn’t your thing.’
We’re all busy, and while some people love to pour over spreadsheets and graphs in their day to day, that may not be you. If checking ‘the market’ and figuring out your options for smart investment returns isn’t your cup of tea, Blooom is for you.
If you like affordability
Blooom’s pricing options can fit into any budget, so if you’re worried about affordability Blooom is for you.
The fact of the matter is that if you feel like you can't afford the $108 annual fee, you can simply get a free analysis and implement the recommendations on your own! No risk!
If you like simplicity
Blooom is easy to start, easy to manage, and easy to use. You can monitor your own accounts with suggestions from Blooom OR you can pay $108 PER YEAR ($30 per quarter if you prefer to not pay annually) to give Blooom the reigns. If you don’t want to spend hours trying to figure out a complex website or what the hell is going on with your retirement account, Blooom is for you.
If you are not a millionaire or billionaire
You CAN use this service no matter what your net worth is – however, it’s designed to help Americans that may not have access to this service otherwise. If you have a 401k account with your employer and you aren’t bringing in a ‘Wall Street Sized’ paycheck, Blooom is for you.
Getting Started With Blooom Is Easy:
As advertised, Blooom is easy to use and understand. To get an analysis AND professional financial advice from Blooom is completely FREE.
- You begin by answering a few questions about yourself: Name, DoB, all that jazz.
- Then, you create a Blooom profile by providing your email and a chosen password.
- After you sign up for an account, you answer a few simple questions about your 401k, 401a, 403b, 457 or TSP.
- Your 401k, 401a, 403b, 457 or TSP is then securely linked to Blooom. They analyze your account, give you feedback, and appropriate next steps.
How Much Does Blooom Cost
Blooom’s initial analysis of your 401k, 401a, 403b, 457 or TSP is FREE and open to anyone – after that, you can choose their $108 annual fee, with a $81 fee for each additional account.
If you prefer to pay quarterly, the fee is $30 per quarter (comes out to $120 annually) plus $22.50 for each additional account (comes out to $90 annually).
The Blooom 401k, 401a, 403b, 457 or TSP service includes:
- Technology backed by financial advisors
- Blooom placing trades that match your goals, so you’re making the right money moves
- Account changes as markets change
- Account monitoring
This easy-to-understand service is perfect for people who don’t want to be in the weeds of their 401k. By using Blooom, you don’t have to constantly worry about the right trades, if your 401k is doing the most it can do, or if you’re getting slapped with hidden fees.
It’s meant to be a seamless 401k investing experience for anyone who needs it!
The initial 401k, 401a, 403b, 457 or TSP analysis is FREE. Anyone can have their account looked at by Blooom.
After the free assessment, Blooom offers 401k, 401a, 403b, 457 or TSP management and monitoring for a low yearly cost of $108. There is an $81 cost for each additional account.
If you want to contact Blooom, you have to do it via email. It would be nice if it were possible to call them.
With that said, I emailed their support team to assess their response time and I got a friendly reply in four minutes. Literally 4 minutes. Not bad.
Blooom Pros and Cons
The Pros Of Using Blooom
- Their free retirement account analysis is extremely helpful and offers valuable insights into your 401k or other employer-sponsored retirement account.
- Blooom integrates seamlessly with all of the largest retirement account providers which means it's a breeze to get set up and get your free account analysis.
- Blooom's flat $108 annual fee for account management is clutch. It means that if you'd rather have them manage your account for you, it doesn't matter if you have $20,000 in your 401k or $1,000,000. You pay the same flat fee.
The Cons Of Using Blooom
- Blooom doesn't offer phone support so you have to email them if you need help. With that said, they are very responsive.
- At this time, Blooom is unable to manage your IRA, Roth IRA, HSA or other non-employer-sponsored retirement account.
- The free account analysis give you guidance as to what your target asset allocation should be, but it doesn't make specific investment recommendations.
By far, the #1 best thing Blooom offers is the free account analysis. It means you can simply connect your 401k and get helpful tips free of charge. No obligations or commitment necessary! This is perfect for those of you who are happy with the DIY approach to your money.
Might as well get free helpful tips from experts at no cost, right?!
Is there a cancellation fee?
Blooom accounts can be cancelled at any time directly online after your account has been processed. You'll receive a refund for time not used.
What if I have a 403(b)?
They do 403(b) analysis! 401k, 401a, 403b, 457 or TSP analysis, monitoring, and management is available through Blooom
Will Blooom manage my Roth 401(k)?
Right now, Blooom only manages traditional 401k accounts. If you have a 401k or other employer-sponsored retirement account managed through Blooom, their advisors are available to assist you with any number of financial questions you may have, including general advice on how to invest your IRA.
What if I just started investing and my 401(k) barely has anything in it?
Blooom helps all 401k participants, no matter the size of your 401k account.
With that said, if your 401k has less than $25,000 in it, the $108 annual fee might not be the best use of your money — unless your 401k is a mess and you are paying too much in investment fees.
At what point does it make sense to use Blooom?
The free Blooom account analysis is perfect for EVERYONE with an employer-sponsored retirement account.
The paid account management service Blooom offers is perfect for the person who has a growing 401k and has absolutely no interest in managing it or doesn't feel comfortable doing it. They'll essentially take their recommendations and implement them for you. That means that you don't have to worry about ever managing your 401k again.
Camilo is a personal finance expert who was raised in poverty by a single mother and had to learn everything about personal finance on his own. In addition to running The Finance Twins with his twin brother, he has been featured on Forbes, Business Insider, CNBC, US News, The Simple Dollar and other top publications. Camilo began his career as an investment banking analyst on Wall Street at J.P. Morgan. He has a master of business administration (M.B.A.) degree from Harvard University and a Bachelor of Science in finance from the Wharton School of Business at the University of Pennsylvania. You can contact Camilo here or via Instagram @thefinancetwins.